Monthly Archives: February 2012

Work in process of recoloring logos

So far, I have 5 sets of logos recolored in 5 different themes: trendy, masculine, feminine, lower class, and upper class. I still have to do 2 more sets: children and adult. Afterward, they will be placed in the poster layout that I have shown in the previous post. I am working on the posters and the logos simultaneously. The overall poster layout is finalized; however, I still have to work on the details and do more twisting. I have recently resized the each logo in the poster so that they have more room to “breath”. In other words, I want to make sure each logo’s safety zone is not violated when they are placed in my grid system for the posters. Here is the updated poster for FEMININE COLORS

1st draft for the serie of posters

The size of the poster is 18×24 in. I’m trying to keep the size not too large to save on printing. Now I am debating between combining some of my poster themes to make 4 posters or keeping the original categories with 7 posters

-children/adult

-female/male

-higher class/lower class

-trend

Or I can combine all of them into one giant poster….

Decision….

In the mean time, I am still working on finalizing my color palettes for each category.

 

 

 

Trendy logos?

When Tangerine Tango was officially declared to be the color of the year 2012, Pantone’s executive director Leatrice Eiseman said that the reddish orange color is a brave color that embodies encouragement. She sees Tangerine Tango as the perfect color to lead us out of the economic depression.

Eiseman said:

“There’s the element of encouragement with orange. It’s building on the ideas of courage and action, that we want to move on to better things.”

Would the world be a better place if there was more Tangerine Tango?

Tangerine Tango PANTONE 17-1463

Tangerine Tango PANTONE 17-1463

Pantone LLC, an X-Rite company, and the global authority on color and provider of professional color standards for the design industries has chosen the Pantone 17-1463 Tangerine tango the color of the year for 2012.

Tangerine tango is described as a vivacious and enticing hue that provides the energy boost we need to recharge and move forward. It is sophisticated but at the same time dramatic as Leatrice Eiseman, executive director of the Pantone Color Institute® said “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

According to my research, orange has long been associated with being cheap and is considered as the most dislike color by American. However, for the past several years, orange has grown in popularity and acceptance among designers and consumer alike. Personally, I find Tangerine Tango very appealing because this spirited reddish orange has a lot of depth to it. It is fun, lively, attractive and exotic in a very friendly, non-threatening way even though it has a lot of red in it.

To come up with this color, Pantone has gone through a very thoughtful and intense process of looking for color influences throughout the world. This includes the entertainment industry, films that are in production, traveling art collections, new artist, popular travel destinations, technology, availability of new textures and effects that impact color, and even sport events. Pantone understands that this is a very serious and important decision because for more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decision in multiple industries, including fashion, home, industrial design, product packaging and graphic design.

PANTONE 17-1463 Tangerine Tango can also be cross-referenced to all other PANTONE Libraries including PANTONE PLUS and PANTONE Goe™ for graphic design. If you want to stay on trend, here is the Pantone color system for Tangerine Tango:

PLUS series CMYK: 0, 82, 80, 0

PLUS series RGB: 225, 82, 61

PLUS series: 7625C (closest match)

HAPPY ORANGE YEAR!

p/s: I just recently purchased 3 products in Tangerine Tango before reading about this so I believe Pantone did take this annually decision very seriously! I was very much unconsciously drawn into this “seductive” color! 🙂

The top 25 most recognized global brands

Logos are important in advertising because it is a way for consumers to identify an organization or entity.There are many logos and symbols that we see everyday. Most of which we can probably recognize, even if we cannot see the company or brand name of a product.

These are not the most valuable, top, or best brands in the world but they are the most RECOGNIZED ones globally according to my research. A have also created a list of 14 categories of brands that are essential to the modern daily life. Each of these brand falls into at least one of the category in my list: web, logistics, car, computer, restaurant, comic, news channel, communication, drink, electronic, technology, entertainment, oil, and clothing. They are:

-Coca Cola

Microsoft

IBM

Nokia

McDonalds

Mercedes

Citybank

Google

Sony

Nike

Apple

Olympics

AT&T

Animal Planet

Bluetooth

Chrome

Fedex

Lego

Paramount

Playboy

Shell

Starbucks

Walt Disney

WWF

Superman

The 25 most recognized brand logos all share very common qualities as being eye-catching, and simple enough to remember but still look original. They all use certain colors—colors that are appropriate for a particular brand or company — and they all use either an ideogram or a typeface to convey their message to the consumers.For example, according to Millward Brown Group, Google is the most powerful brand in the world. It might seem like Google won’t be familiar to people who don’t use the internet, but since many people are starting to go online, Google has become one of the most recognized logos in the world. Their simple, multicolored logo is displayed in their search page so that everyone who uses their search engine can easily remember their logo.

I am attempting to recreate the top 25 most recognized global brand logos with different colors using my research of consideration when choosing colors to re-direct the brands to a different categories of targeted audiences and consumers. This is my version of these logos in black and white vector graphics The top 25 most recognized brand logos in black and white.

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